Icon of a blue globe on a black background.

How To Empower Clients To Get The Most Out Of Their Coaching Experience (Forbes)

Published April, 2021

Dr. Carylynn Kemp Larson examines why organizations often fail to realize the full value of their significant investments in coaching, pointing to a critical gap: insufficient focus on empowering the individual being coached. While coaches are highly trained, clients are rarely given the guidance needed to actively participate in and maximize the coaching process.

She emphasizes that coaching is most effective when clients are treated as equal partners and outlines three key elements of client empowerment: mindset, process, and reinforcement. A growth mindset enables individuals to move beyond limiting beliefs, while co-creating the coaching process ensures alignment with their learning style and goals. Reinforcement—through accountability, support, and recognition—helps translate insights into sustained behavior change.

Dr. Larson also highlights the role of leaders and organizations in supporting this process by fostering growth-oriented environments, encouraging collaboration, and creating systems that reinforce development. Ultimately, she argues that unlocking the full potential of coaching requires shifting from a coach-centered approach to a more balanced partnership—one that equips clients to take ownership of their growth and achieve meaningful results.

Key Takeaways

  • Coaching is a partnership—not something done to you.
    The effectiveness of coaching depends on how actively clients engage in the process.

  • Clients are often underprepared to maximize coaching.
    Organizations invest heavily in coaching but rarely equip individuals with the tools to get the most from it.

  • A growth mindset is essential for progress.
    Believing change is possible allows individuals to move beyond limiting assumptions and unlock new potential.

  • The coaching process should be co-created.
    Aligning on goals, structure, and expectations leads to more effective and personalized development.

  • Reinforcement drives lasting change.
    Accountability, support, and recognition help translate coaching insights into sustained behavior shifts.

  • Leaders play a key role in supporting coaching outcomes.
    When managers understand and reinforce development goals, progress accelerates.

  • Support systems amplify results.
    Individuals who surround themselves with encouragement and accountability achieve more than those who go it alone.

  • Empowered clients drive stronger ROI from coaching.
    When individuals take ownership of their growth, organizations see greater impact from their investment.

Authored by Carylynn Kemp Larson

References